An important part of your local online presence is your Google Places Page. This is Google`s snapshot of your business. Make sure they have one! It comes up when your potential customers perform a local search (such as “Pizza Burnaby”) , search in Google maps or use the “Places” app for iphone or androids.
This “snapshot” can be optimized. You can add details about your products and services, provide images and videos, offer online coupons, and don’t forget about Reviews. These are an important part of your online reputation. You can even personally respond to each review. Get a 5 star reputation!